By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. CNN Sans ™ & © 2016 Cable News Network.There was a problem. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account Without it, it’s hard to know whether ticket sales match the audience or some theaters are empty. Jeff Bock, a box office analyst at Exhibitor Relations, said it would be helpful to have more transparency on the deals Angel Studios made with theaters to get a more accurate read on the actual box office numbers. “We have audited this system and have found no signs of abuse,” the spokesperson said.Īngel Studios does not release what percentage of ticket sales come from customers buying other people tickets. Each person redeeming a code agrees that they will use the ticket. When a business, group or church buys a group of tickets, they sometimes don’t get everyone from their group to show up or show up on time, the spokesperson said.įor individual tickets, Angel Studios’ system creates a code that allows another person to redeem a free ticket directly from theaters. It is so bizarre,” he said on Twitter on July 12.Ī spokesperson for Angel Studios told CNN that these posts could be tied to group ticket sales. More than at any other theatre chain on the planet. “More than ONE MILLION people have watched Sound of Freedom at AMC Theatres. Loria said it was not possible to verify whether this was happening on a large scale.ĪMC Theaters CEO Adam Aron has pushed back on claims that people are not actually seeing “Sound of Freedom.” On social media, theatergoers have posted about sold-out “Sound of Freedom” showings online that are empty in theaters, alleging the ticket sales are more about artificially inflating the movie’s box office returns. The New York Times reported that former president Donald Trump hosted an event featuring a private screening of the movie. Wow,” Senator Ted Cruz of Texas wrote on Twitter of the film, urging supporters to see it. Caviezel has said this film has “nothing to do with QAnon.”Īt the end of the film, Caviezel comes on screen to appeal to viewers to buy more tickets so other people can see it.įar-right politicians like Texas Senator Ted Cruz have also encouraged their followers to see the film. “Sound of Freedom” stars Jim Caviezel, who has a history of pushing the QAnon conspiracy theory, which through a complex and tangled web alleges that leading Democrats and American cultural figures were stealing children and that only former President Donald Trump could save them. 'Barbenheimer' box office debut sparks hopes that cinema is backĭaniel Loria, the editorial director at, said Angel Studios’ Pay It Forward strategy had never been implemented for a release on the scale of “Sound of Freedom.” During the movie’s July 4 opening, “Sound of Freedom” scored $11.5 million from direct box office sales and $2.6 million, or over 20%, from Pay It Forward ticket sales.Īn employee adds letters for upcoming film releases "Oppenheimer" and "Barbie" to a marquee at the Colonial Theater on Jin Phoenixville, Pennsylvania. More than 10 million tickets have been purchased through the app, called Pay It Forward. Angel says the tickets go to help people who can’t afford to see the film. The movie has been embraced by the right, and Angel’s marketing strategy taps into support from viewers. But “Sound of Freedom” film distributor Angel Studios, which has made faith-based films such as “The Chosen,” a series about Jesus, has a strategy which it says allows people to buy tickets for strangers to claim and then use to watch at theaters for free. The box office this weekend was dominated by “Barbie” and “Oppenheimer” releases, which both succeeded through more conventional ticket sale means, in which those who are planning to view the film that day purchase tickets to see it. But it’s relying on an unusual strategy to boost ticket sales. “Sound of Freedom,” a movie about a US federal agent who quit his job to chase child sex traffickers, has become what is, by the numbers, a summer blockbuster, taking in around $125 million in theaters since its debut.
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